They must be supportive of tourists re-enhancing their experience and making efforts to create their own event.Originality/valueThis research explains how services must be less standardized to satisfy tourists looking for immersion, exoticism and authenticity and to support their initiatives....
How off-track tourists create their own event: a customer-dominant logic perspectivedoi:info:doi/10.1108/QMR-01-2017-0037Ben Gamra Zinelabidine, BoutheinaTouzani, LiliaBen Dahmane, NorchèneTouzani, MouradQualitative Market Research: An International Journal...