In just a few lines, Poe creates an atmosphere ofsuspensefor the reader. It’s late at night, there’s a strange knocking at the door, and it’s reasonable to suspect something mysterious or even dangerous is w
Your pitch, whether a sales pitch, an investor pitch, or a partner pitch, should always address the customer directly. Believe me, when your audience is an investor, the first thing they will do when you begin your pitch is place themselves in your customers’ shoes. And not just a singl...
To stress-test your course, you can simply give the course out for free to your first-time students and allow them one-on-one interaction with the instructor. For example, you could release lessons and then host a Q&A session to drill deep and figure out pain points. If you addressed th...
While Fast-Help is geared toward providing a quick and simple way to generate help documentation, it does not skimp on the more advanced features. For example, it supports defining global variables and using conditional logic to add or remove help content....
Given how it became one of the topics again (especially, IMHO, with hyperboles and incomplete pictures) and since we're two years in Switch's lifespan, I decided to do a recap of third party support by developer, outlining their support so far and my thoughts on the matter. The ...
McCullough uses hyperbole and irony in his speech. 5. How effectively do the techniques used communicate Twain’s position? Twain exaggerates and uses irony throughout his speech to target questions about the advice adults have given them. He wants us to ask if the advice is actually good, ...
Active voice is also more powerful, as it gives a sense of movement and action to your writing. For example, compare “The apple was eaten by the boy” (passive) with “The boy ate the apple” (active). The second sentence is more direct and engaging, isn’t it?
— to create and distribute a tip sheet titled, “How to Enjoy the Benefits of Nature Inside During a Heat Wave.” Her advice was included in an article in the Palm Beach Post that was then re-published by USA Today, Yahoo, and The News Sow. It’s a great example of how publicity...
2019 took me to the edge and back; parts of it were among the toughest of my life: Caring for an elderly parent and a feisty toddler simultaneously; adjusting to a new life after a decade away; trying to find adequate care for a child also struggling to adapt; attempting to find mysel...
Create a checklist of these principles and use it every time you are writing headlines for your content. You don’t have to match all the principles, but make sure you target some of them. Let’s take this article as an example: How to Create Catchy Titles and Headlines [infographic] ...