If you’re a local business hoping for more traffic, don’t overlook the importance of a Google Business Profile. A Google Business Profile is one of the best ways to help your company show up for more local searchers right when they’re looking for businesses like yours. In short, this ...
BusinessAnalyticsAs part of a website redesign process, our library web team conducted usability testing in which patrons were observed navigating our new site design on a mobile device. By observing user behavior and looking at Google Analytics data, we soon realized that many users on mobile ...
We’ve heard ofFacebook Business pagesandYoutube Business Accountsbut an optimized Google Business Page gives small business owners a chance to get more visibility even without a large marketing budget. In today’s article, we’ll outline in detail how to make a Google Business Page. We’ll ...
Insightful analytics: Last but certainly not least, Google provides in-depth insights about your profile’s performance. You can see how many people are finding you, where they’re coming from, and what actions they’re taking. A Google Business Profile acts like your online billboard, signpost...
Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have interacted with your brand. Marketers send certain ads to users based on their past interactions with their business. Here's How It Works: Targeted Ads: Once someone leaves your site, ...
1. Answer the Right Business Question Since you can create a Google Analytics dashboard for pretty much anything, an important first step is to determine which business question you’re hoping to answer with the dashboard. The target audience for your dashboard also matters. ...
Recently, I've fallen in love withGoogle Analytics' Custom Reports feature. It’s an incredibly powerful tool that allows great flexibility to slice and dice your website analytics data in very interesting ways, based on your unique business goals and needs. ...
Once you have chosen which type of app best suits your business needs, it is time to choose how to create your own app. Mobile app development is the process of developing software suitable to run on mobile devices, as smartphones or tablets. Although it allows to design a perfect match...
Google Analytics 4 (GA4) provides you with default automated insights on the standard KPI metrics. You also get an option to create your custom insights based on your business KPIs. You have the option to get notification alerts whenever there is a sudden change in the metrics and take necess...
Make a Small Business App with Appy Pie's Free Business App Builder. Our best free Small Business App Builder & online Business app maker software helps you build a mobile small business apps for iPhone, Android and iPad phones in minutes. Learn how to m