These figures are yet another example of how important it is to understand user behavioral patterns and intent for a given app category. Take Finance, the top category in CPT and CPA, but 14th for CR and outside the top 15 for TTR In 2023. It shows clearly that high user acquisition co...
Using NVIVO 11 software, we will code transcripts from different stakeholders and through consensus, and identify and operationalize add- itional emerging codes. We will identify the central themes by diversity and triangulation across data sources, the fre- quency with which specific influences were...