The CPC campaign was profitable, as the average CPA is below the target (0.97 USD), whereas the Smart CPM campaign is not (1.41 USD). Conclusions Using CPC made for a more successful test campaign, with enough margin to make me think the offer was generating good leads with Native and w...
Most of the times, you would not get good CPC in case you decide to go for education or entertainment related niche’s. It doesn’t matter how much you want to make from Google AdSense, you just have first focus on choosing a website niche that is either ever green or giving you roc...
In the world of mobile advertising, the mobile CPC rate allows advertisers to measure the cost of the most basic interaction between a mobile ad and mobile user. It is the first step that enables mobile marketers to access the efficiency of an ad campaign they run. CPC rates vary by region...
CPA – A Case Study An incoming client had historically run CPA campaigns due to the concern that the costs and time it would take to run a CPC campaign would outweigh the benefits of a CPC model. The client wanted to assess if the CPC model was more effective for achieving the ...
Qiu, who was accused of bribe-taking and polygamy, is currently in custody and his trial will begin soon, Gan said. Qiu was among a handful of high ranking officials that fell during China's tough anti-graft campaign last year, which also brought down Shanghai's former Party chief Chen ...
As CPM, CPC, and CPA specify the cost you need for online advertising, CTR or Click Through Rate is the metric that analyzes the effectiveness of an advertising campaign as it gives the exact number of people who actually click the ad and visit the website linked. ...
Podcast As a foundation of your pay-per-click campaign, keywords will be your primary concern. To avoid spending too much money competing with your competitors for the top spots for the most popular keywords, devote time to researching what words or phrases (long-tail keywords) your potential ...
2. Transformation of space: A brief profile of the case enterprise As the first plant producing washing machines in Nanjing City, the enterprise this study hereby investigated was ever a collectively-owned enterprise in charge of the Second Light Industry Bureau...
The paper explores issues related to prisoners' Christian conversion experiences in the Chinese context of Hong Kong: How common are conversions? What motivates them? How are they experienced? What impacts do they have? How sustainable are they and ...
doi:10.1080/02680939.2017.1405075Kathleen AikensKristen Hargis