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来源国效应（Country-Of-Origin Effect）探讨了消费者如何看待来自特定国家的产品，这种效应影响消费者对产品评价、质量判断、态度以及购买意愿。来源国效应最早由心理学家黄合水在2003年提出，他在《产品评价的来源国效应》一文中详细阐述了这一概念。来源国效应涉及到消费者的心理过程，即产品生产国家的信息...
来源国效应（Country-Of-Origin Effect） == 什么是来源国效应黄合水.产品评价的来源国效应[J]. 心理科学进展,2003第4期 == 来源国效应涉及 消费者 如何看待来自某个特定国家的产品的问题Ro th M,Romeo J B.Matching product category and country image perceptions: A framework for managing countr...
wiki.mbalib.com|基于10个网页 2. 原产地效应 原产地效应(country-of-origin effect)就是左右消费者判断的因素之一。 所谓“原产地效应”,就是消费者对来自某特定产地的商 … www.docin.com|基于2个网页 例句
3) Brand Origin Effect 品牌原产地效应 例句>> 4) greasy wool 国产原毛5) Chinese Crude Oils 国产原油 例句>> 6) Country-of-Origin 原产国 例句>> 补充资料:原产国 原产国是指进口货物的生产、开采或制造的国家(地区)。经过几个国家加工、制造的进口货物,以最后一个对货物进行经济上可视为实质...
Zhang, Y. ( 1997 ), “ Country‐of‐origin effect: the moderating function of individual difference in information processing ”, International Marketing Review , Vol. 14 No. 4, pp. 266 ‐ 87 . [Abstract] []Zhang, Y. ( 1996 ), “ Country‐of‐origin effect: the moderating function ...
The Country of Origin effect 原产国效应
This article presents the basic elements of the country-of-origin effect. First, it presents the characteristic of this effect. Secondly, it analyzes the forms in which the country-of-origin effect can have for different specialists or different fields of research. This effect can be called the...
The Country-of-OriginEffect Agenda ●Introduction ●Researchquestion ●Literaturereview ●Hypothesis ●Operationalization ●Results ●Conclusion ●Limitation Introduction Helpcorporatetoadjustthemessagesforconsumers,in termsofCountry-of-OriginEffect Country-of-OriginEffectonconsumers’evaluationof products •...
Country-of-origin effect 来自 Semantic Scholar 喜欢 0 阅读量: 183 作者:Zhang,Yong 摘要: Marketing researchers and managers are interested in understanding how consumers utilize country-of-origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer'...