Oh, and all the vending machines had conspicuous price signs that were easily viewed from the road going by the store. Pairing the Coke and Pepsi prices drove each supplier to keep prices in line. In the meantime, the lower Sam's price weighed against opening a larger gap between the ...
You know, we've gotten into vertical integration and sourcing as the need arises. And if you think back in the infamous story about the hotdog and Coke at $1.50 and how are you going to figure out how to keep that price there, well, we're going to open our own meat plants, ...
You could turn this Edsel, I mean New Coke of a PR blunder around by simply applying some of your otherwise brilliant marketing = how about including 2 Movie Theater Discount Coupons with every book sold, and You could let it slip that you are reading the book, and planning to see the ...
It is no surprise that the classic Costco Hot Dog and Soda combo comes in as the number one item on our list. The price of the hot dog soda combo has not changedsince 1985, so it is no wonder this choice remains so popular with consumers. Seriously, it is a price that can not be...
There are many famous examples of brands that have created emotional loyalty with customers, including Apple, Disney, Starbucks, Coke, and Pepsi. We've covered how Starbucks creates loyalty through their omnichannel-retail strategy here. Customer loyalty examples: tactics and strategies from top ...