However, Ferrari has shown with its Purosangue SUV, launched in 2022, that it can achieve success expanding beyond its traditional two-seat sports cars and grand tourers. "There is an increasing demand out there for Ferraris, and they have room to meet part of it without compromising exclusivi...
While the increased production could pose a risk by undermining the degree of exclusivity that the Ferrari brand holds, theluxury automakerhas branched out before with its Purosangue SUV that was launched in 2022 and served as a successful demonstration of how the company can move beyond its tradi...
and Mercedes’ GLE Coupe, the former being the first-ever SUV coupe, while most others in this sector are much higher priced alternatives such as Maserati’s Levante (which is more of a regular crossover SUV despite being very sleek), Aston Martin’s DBX, and soon Ferrari’s Purosangue. ...