Customer acquisition cost is the total cost of acquiring a single customer, and lowering it can make your sales margins that much bigger.
CAC measures CPA combined with the cost of customer retention over an extended period of time. Are acquisition costs capitalized or expensed? Costs associated with acquiring new customers are treated as operating expenses, which are then deducted from the business’s revenue during the period in ...
This university isn’t one of the most popular higher education institutions in the country, but this shouldn’t trick you into thinking little of it. JABU is one of the youngest universities in Nigeria as it came into existence in 2006, a little over a decade ago. However, that doesn’t...
Microgrids (MGs) have provided substantial motivation for the development of a smarter, more resilient and cost-effective approach for producing energy. MGs are mainly constructed from renewable energy sources (RESs) by focusing on the independence of local energy supplies, as illustrated in Fig.1. ...