Today’s Web services—such as Google, Amazon, and Facebook—leverage user data for varied purposes, including personalizing recommendations, targeting advertisements, and adjusting prices. At present, users have little insight into how their data is being used. Hence, they cannot...
Today’s Web services—such as Google, Amazon, and Facebook—leverage user data for varied purposes, including personalizing recommendations, targeting advertisements, and adjusting prices. At present, users have little insight into how their data is being used. Hence, they ...