Business-Level Strategy Business-level strategy focuses on how to attain and satisfy customers, offer goods and services that meet their needs, and increase operating profits. To do this, business-level strategy focuses on positioning itself against competitors and staying up to date on market trends...
On the other hand, the dissonance between identity and strategy could be great opportunities for proactive reputation management and organizational change. 展开 关键词: corporate identity marketing strategy corporate communications corporate branding
Focuses on long-term corporate minority-level equity holdings as corporate strategy in the United States. Limitation of strategies by competing firms; Effects of stock investments to capital and the organization; Representation of economic performance by market-adjusted model.Bogert...
Although previous work has investigated various aspects of strategy, human resource management (HRM), international joint ventures (IJVs) and transition ec... DJ Cyr,SC Schneider - 《Organization Studies》 被引量: 171发表: 1996年 Strategic alliances: a hospitality industry perspective The article f...
Much of McKinsey’s most valuable and informative research focuses on consumer and internal stakeholder (i.e., business leaders and employees) insights that drive a company’s overall strategy for the immediate and long-term future. McKinsey’s research covers 20+ industries and other important “...
business environment should be relatively high due to the lack of other investment opportunities (Dessaint and Matray2017). It is therefore not surprising that in the face of increased environmental uncertainty, some firms might adopt a proactive strategy to reduce the uncertainty (Pondeville et al...
Corporate social responsibility and investment efficiency: Does business strategy matter? Int. Rev. Financ. Anal. 2021, 73, 101585. [Google Scholar] [CrossRef] Abbas, J. Impact of total quality management on corporate green performance through the mediating role of corporate social responsibility. ...