advertising intensitynational philanthropic environmentinstitutional theoryThis study investigates the relationships among Corporate Social Responsibility (CSR), advertising intensity, and performance in different national philanthropic environments. National philanthropic environment is defined as the propensity of a ...
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aUsername: cavunzi586 用户名: cavunzi586[translate] a中国特色社会主义理论 Chinese characteristic socialism theory[translate] a广告可以提高公司的社会责任感 The advertisement may enhance the company the social sense of responsibility[translate]
【Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory】#论文# #企业治理# 企业社会责任超话 #广告# #消费者福利# Corporate social responsibility and advertisement level, as important decisions of enterprises, are related to ...
Corporate social responsibility programs aim to give structure to a company’s efforts to give back to the community, participate in philanthropic causes, and provide positive social value. Businesses increasingly turn to CSR to make a difference and build a positive brand around their company. And...
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Corporate social responsibility programs aim to give structure to a company’s efforts to give back to the community, participate in philanthropic causes, and provide positive social value. Businesses increasingly turn to CSR to make a difference and build a positive brand around their company. And...
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or...
The cause effect: The impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases. Int. J. Advert. 2021, 40, 199–224. [Google Scholar] [CrossRef] Saxton, G.D.; Gomez, L.; Ngoh, Z.; Lin, Y.-P.; Dietrich, S. Do CSR ...