Not only is HP's identity a key point of differentiation, this character also is inimitable. For this reason “Corporate Identity” has become a key element steering the development of a sustainable competitive advantage for an increasing number of corporations. This chapter draws comparison between...
Purpose -- The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter-relatedness. ...
For example, “law firm memos now advise managers to search within for ESG weaknesses and fix them to avoid being targeted by activists.” (P. 261.) There is even a marketing industry that constructs who are the “millennials” (and what are their interests and values). Corporations (and ...
The impact of corporate identity on corporate social responsibility disclosure. Int. J. Corp. Soc. Responsib. 2018, 3, 1–13. [Google Scholar] [CrossRef] Li, G.; Wang, X.; Su, S.; Su, Y. How green technological innovation ability influences enterprise competitiveness. Technol. Soc. ...
While a title search for corporate social responsibility leads to more than 5500 publications, for corporate citizenship only 144 articles can be found (April 2020). Both research streams continue to produce publications. The paper is structured as follows: starting with the methodology section, we ...
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Spokesperson video can improve sales and conversions, build customer trust, and improve search engine ranking. We work with top-notch artists and make the most appealing videos. Learn more Brand Stretegy & Identity Design Brand Strategy The more effective the branding strategy, the easier it will...
the continuum of identity: actor, work group/unit, organization/corporate body, and institution; and • the continuum of transactionality: act, activity, function, purpose. (Frank Upward and Sue McKemmish, ‘In Search of the Lost Tiger by way of Saint-Beuve: Reconstructing the Possibilities ...
We’ve teamed up with Sama on a growing number of technology projects which improve our image search for our customers, while providing dignified work and good wages to lift people in developing countries from poverty. We Protect We’re honored to provide our image recognition technology to suppo...
UK based UAE Business Awards 2023, proudly hosted by MEA Markets. MEA Business Awards a variety of industries and sectors in our search for the region’s finest businesses. Awards Nominees GO-Globe: Company of the Year 2023 We are pleased to announce that GO-Globe has been selected as the...