Corporate Identity und Corporate Image der Coca-Cola CompanyChristian Schmidt
In this case study, we look at Coca-Cola's operations in India, and how the company is trying to keep up a 'clean' image in the face of several difficulties. While pesticide residues in the colas marred the image of the company some years ago, it was soon followed by a series of ...
企业形象识别系统企业形象识别系统CIS(Corporate Identity System), CI是英文Corporate Identity的缩写,有些文献中也称CIS,是英文Corporate Identity System的缩写,直译为企业形象识别系统,意译为企业形象设计。CI是指企业有意识,有计划地将自己企业的各种特征向社会公众主动地展示与传播,使公众在市场环境中对某一个特定的...
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Coca-Cola have time and again proved itself by its superior corporate governance norms that it is possible to be one of the most popular and loved brand by being committed to being responsible to the society. This paper highlights different issues where the global soft drink manufacturer, Coca-...
Not only that, Coca-Cola introduced the pub 翻译结果2复制译文编辑译文朗读译文返回顶部 Coca-Cola's corporate philosophy is "old friends when no is everywhere around you", not just the 3p policy, I believe that Coca-Cola's corporate culture is very happy and harmonious, in Coca-Cola's work...
A brand with strong, consistent CI (corporate identity) branding can put out a new product or piece of marketing collateral and people will react, “Wow – that image is justso‘ABC brand’!” or “That new product says ‘XYZ brand’ all over it!” ...
aThis case is about Coca-Cola's corporate social responsibility (CSR) initiatives in India. It details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates. 正在翻译,请等待...[translate]...
Corporate capture and Coca-Cola.The author offers commentary on a research proposal proposed by Coca-Cola Spain into research on physical activity, health, and climate change to be undertaken by the London School of Hygiene and Tropical Medicine (LSHTM). The motives of the proposal are questioned...
The website could easily be a better fit with the company’s corporate identity with a design that has a red background instead of the gray currently being used. The well-known Coca-Cola logo is also not used prominently on the home page. There is a very small logo at the top of th...