On 1 May 2010, Jens Kuerten (41) took over the function of director Corporate Communication & Marketing with Gerresheimer AG. His predecessor Burkhard Lingenberg (64) is retiring after 36 years with the company. Kuerten reports to the Gerresheimer CEO Dr. Axel Herberg. Jens Kuerten has acted ...
of a company. Thephraseis often used injobtitlesThe director of corporate marketing said they want to establish the company’s presence in low-cost PCs.2(alsobusiness-to-business marketing)marketing in order tosellproductsorservicesto otherorganizations, rather than to the public→marketing...
event marketingKimmo Lipponen is the Director of Corporate Marketing for Nokia, where he is responsible for global Corporate Sponsorships and Corporate Citizenship programs. Here he talks to Christine Green of the University of Texas about sponsorship, corporate citizenship strategies, and the linkages ...
Due to the novelty of corporate governance rules in emerging economies, which could impact management policies and readability of the statement by the chai
In this study, we use factor analysis to identify these combinations of marketing mix elements for the corporate ventures in the PIMS Start-Up database. We identify combinations reflecting the aggressiveness, breadth and quality orientation of the venture's marketing mix strategy. Using regression, ...
Malik, S. U. (2012). Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value;International Journal of Marketing Studies, 4(1), 68-76. Malhotra, N., Sahadev, S., Sharom, N. Q. (2020). Organisational justice, organisational identification and job involvement: th...
Director,就职于Corporate Marketing and Communications,现任Thermo Fisher Scientific一职。作为行业享有盛名的大咖,Director行事低调,对工作热情饱满,多次受邀作为嘉宾出席各类大会,并发表了精彩演讲。2017年01月18日,Director受邀参加了由上海跨盈信息技术有限公司在上海万豪酒店主办的《第十四届跨盈世界B2B营销高管峰会2017》...
Marketing or Brand Management Experience Directors with relevant experience in consumer marketing or brand management, especially on a global basis, provide important insights to our Board. Experience and Skills Relevant to Effective Oversight and Governance ...
Poor stakeholder management creates agency problems following window dressing of ESG disclosures, corporate opacity, and ethnicity-and gender-based discrimination in the workplace. This study shows that social norms and ethical values play a non-negligible role in the functioning of the corporate ...
Corporate Internet Marketing Corporate Inversion Corporate Investment Corporate Investment Australia Fund Management Corporate Investment Board Corporate Investment Business Brokers Corporate Investments Division corporate investor Corporate Jet Management Corporate Jet Sales ...