a voicemail message you receive from a salesperson, amarketing emailto subscribers, alanding pagewith a CTA for a product, a video on YouTube about a product, a press release, push notification, and awebinarare allexamples of copywriting. ...
Persuasive, long-form pages designed to sell a product or service online. Think of them as your virtual salesperson. A well-written sales page grabs the reader's attention, addresses their pain points, and presents your product as the ultimate solution. All while leading them toward clicking th...
Your B2B SaaS product can’t attract leads and retain customers if your copywriting sounds like a bored salesperson robotically reading from a cold call script. Your copy should be optimized to highlight the unique value your B2B SaaS product offers your customers. ...
Ethical salespeople are trustworthy, provide product accurate information, and show honest concern for their customers’ needs. A “sell-at-all-costs” approach is not for them. Why Ethical salespeople Make Top Sales Closers As an ethical salesperson and top sales closer, I help people make decis...
But they were wearing a crappy old suit. How likely are we going to trust that salesperson? Probably unlikely. It\’s the same online. Copy needs to be compelling, engaging and effective. But you also need great design. Sometimes you see long form sales pages and there\’s red headlines...
🌶️ I actually don’t believe in hiring a copywriter every time you need messaging: you CAN be your own best salesperson, given the right frameworks. The big guns? They know enough about copy to be dangerous—I'm here to teach you the same. NO.02 I don’t gatekeep secrets or ke...
This is one of the common definitions of selling — and it’s a good one. It’s the job of the salesperson to connect the inherent benefits of a product or services with the needs and desires of the potential customer. For the buyer, getting what they want is something they can get ...
Why is it that some books become bestsellers and others can hardly sell a 100… How Do You Know If Your Copy Is Any Good? (My 5 Step Process For Copy Testing) For the sake of argument, let's say you know the basics of copywriting. Blah blah,… ...
As a business owner, copywriter or marketer, you have a two-fold duty: 1. Create value for your clients/customers. 2. Get them to take action. (Sometimes your ability to induce actionis itselfthe value you create.) I’ve often said it this way:A salesperson/marketer/copywriter’s job ...
salesperson. It’s like somebody wandering off the street and saying, I’ll be your salesperson. You might fluke out once or twice, but you better go take some training. So this is where we’re just matching and building on this idea. So, and objection to hiring us might be, oh, I...