Content creation ishard. According to Angela DeFranco of HubSpot:“Content creation is the hardest part of inbound marketing”.(Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on thathere.) Beca...
Don't dilute your focus while learning content promotion. Zoom in on building your brand on one single channel; two if you already have some content creation experience. When I started my brand Writing From Nowhere in 2018, I focused on my blog and Pinterest. To learn about SEO and Pinter...
Writing for your specific audience rather than a general one can help you meet the criteria for high-quality content. To give a simple example, it’s like writing an article on “great content writing” versus one on “great writing.” The audience is people who work in marketing or are ...
Academic writing is a key skill aligned with the processes of researching and referencing assignments. However, as this is not necessarily the Library's area of expertise, we had traditionally provided limited support for academic writing. Without the time, resources or expertise to create high-...
One of the biggest misconceptions in content marketing is that SEOs don’t know good content. Don’t believe the hype. At most companies, SEOs are in the thick of content creation, often in the room making...
4. Consider Using AI Writing Tools, But Use Them Wisely Julia McCoy, VP Of Marketing At Content At Scale We live in a completely new era versus the one I started in. Today, the baseline of human content production can be assisted, if not nearly replaced, by AI tools built on top of...
There’s a saying that goes, “Good writers are good readers.” The more you read, the more you’ll learn about the mechanics of writing and can, therefore, become a better writer yourself. The same is true with content creation.
Valuable content puts the audience first versus being product-centric. We specialize in getting the results you need with compelling storytelling that focuses on people and their passions through our journalistic lens.124+ PHOTOGRAPHERS in major cities and other communities across Canada 44+ VIDEOGRAPH...
Try the Confluencewriting guidelines template. You now can share Confluence Cloud pages externally, if your writers aren’t on staff. Codify your process Whether you pay attention or “wing it” — your team has a content process. It might vary a little for an ad versus a blog post, or ...
If you work in content marketing, your typical day probably consists of a good amount of content creation — that is, writing blog posts, then working on copy for eBooks or your company's social media pages. Perhaps you also have a hand in writing the next client case study or upcoming ...