Look at the answers to popular questions and check which answers have the most upvotes and comments. This can give you insights into the type of content that resonates with users. Use the information you’ve gathered fromQuora to create blog content. You can address popular questions, provide ...
One of my favorite interview series is Copyblogger’s look at how smart people write. Because there are so many different ways to “win” and get traction in content marketing (and because “winning” and “traction” means so many different things for different people) we got ...
Content writer: While they likely have much of the same knowledge as a strategist, content writers specialize in writing long-form content for blogs and websites. For smaller enterprises, they may do much of the strategizing, implementation, and writing. Copywriter: Unlike a content writer, who...
asking a single question: what is content? Obviously, it was a loaded question even back then. In 2013, we shared the 40+ answers we received from a wide range of marketing experts to demonstrate how broad and full of potential the world of content marketing is. Their answers are ...
Creating content because you “think it’s good” is not enough. In fact, it’s not even advisable. Instead, be 100% user-focused by creating content that answerstheirquestions, piquestheirinterest, and engagesthem. In practice, this means creating dedicated personas. Anywhere from 3 to 5 is...
Ravi is a data-driven content marketer, writer, and strategist with over 10 years of marketing experience. He helps B2B SaaS companies drive organic growth with product-led content and SEO. More on this Boost your digital marketing efforts ...
Step One:Brainstorm ideas using amindmap. Start with a topic in the center that relates to — and would help develop conversations around — your #1 business goal. Ask yourself the question: What does my potential customer want to know about this topic? What kind of answers might they be...
As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts?I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen...
These are all questions that have gone through a writer’s mind (and yes, even seasoned writers still deal with these questions from time to time). So, how do you answer the questions? One of the first things a writer should do is to ensure there’s a focus to whatever is being ...
People recognize this and often ask us the same question:How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing. Sometimes you sit down, and the words don’t spill onto the page as easy...