The hot topic in email marketing for lead generation is using AI and process automation connected to CMS data to make your email blasts personalized. This also saves a lot of time, and personalization improves metrics. Here are23 personalized email examples I love. Interestingly, when those surve...
If so, then you should focus on SEO tools that enable keyword research, better copywriting, backlinking, and tracking your performance. What Should Be in Your Content Marketing Toolkit? Now, let’s jump into specifics: what tools deserve a spot in your marketing strategy? Let’s look at ...
Depending on the platform, these reports may include information from web analytics tools, keyword and position tracking tools, digital ad platforms, marketing automation platforms designed for email and social media, and more.By offering feasible solutions to these content marketing challenges, a CMP ...
By setting clear goals and tracking results, you can ensure your efforts in creating and promoting gated content yield tangible results. Some key performance indicators (KPIs) for gated content might include the number of downloads or views, the conversion rate of the landing page, and the ...
Understanding the network’s payment terms, support system, and available tools for performance tracking can help advertisers make more informed decisions and optimize their campaigns effectively. Here are a couple of areas to be mindful of when working with them: ...
That’s becauseOptinMonsteris the world’sbest lead generation software. With this tool, you can deliver any content to the right users to increase conversions across your site. It allows you to create various optin campaigns like popups, floating bars, fullscreen welcome mats, gamified spin whe...
Webinars. Useful for building a community around your brand and for lead generation. E-books and Whitepapers. Useful for showcasing your expertise and providing long-term value to customers. Infographics. Useful for raising brand awareness and generating backlinks. Podcasts. Useful for reaching...
The role of content has evolved beyond just a lead generation tool. Marketers need to create more content than ever before, distribute it across more channels at more points in the customer journey, and make it highly personal to the buyer. With Content Hub, get everything you need to creat...
Transitioning to GA4 was a game-changer for our content marketing efforts. The shift from session-based to event-based tracking allowed us to gain deeper insights into how our audience interacts with our content. The predictive analytics feature also proved invaluable, enabling us to focus on cont...
AI copywriting software is an artificial intelligence-powered technology that helps businesses create content for websites, marketing campaigns, and more at scale. HubSpot's AI copywriting tools use machine learning to help inform the content they generate. By using this tool, which is now in beta...