Mailchimp has a sense of humor, so feel free to be funny when it’s appropriate and when it comes naturally to you. But don’t go out of your way to make a joke—forced humor can be worse than none at all. If you’re unsure, keep a straight face. Style tips Here are a few ...
Since Mailchimp is in Atlanta, we default to ET. Abbreviate time zones within the continental United States as follows: Eastern time: ET Central time: CT Mountain time: MT Pacific time: PT When referring to international time zones, spell them out: Nepal Standard Time, Australian Eastern Time...
Using a content management system (CMS) like Mailchimp's web builder can help you automate the process of publishing content online and scheduling social media posts and email marketing campaigns. A CMS enables you to create, edit, and publish content without having coding expertise as long as ...
However, there are now several forward-thinking companies that have created content style guides. The most famous one is probably Mailchimp’s but actually, Material Design and Polaris also have content style guides. These guides include things like the voice and tone of the product, naming conven...
If you don’t think you need your guidelines to be as in-depth as the Mailchimp Style Guide, for example, don’t force it—just do what feels right for you. In fact, for many small businesses, it’s enough to focus on the following 3 sections: Your business goals The content on ...
You can even map targeted buyer journeys to guide customers through the purchase funnel. If you want to take your automation even further, you can integrate Mailchimp with Zapier to automatically add subscribers from wherever your leads come from. Check out these pre-made workflows, or learn ...
18F Content Guide on Inclusive Language MailChimp Content Style Guide: Writing About People Writing for Accessibility Readability Guidelines Conscious Style GuideKeyboard shortcutsFor presenting keyboard shortcuts, follow the Microsoft Style Guide, except for the following differences:...
18F Content Guide on Inclusive Language MailChimp Content Style Guide: Writing About People Writing for Accessibility Readability Guidelines Conscious Style GuideLinebreaksFor plain text, use linebreaks to separate paragraphs in the source (two consecutive linebreaks), rather than to create v...
Here are some of Mailchimp’s main features: Comes with a drag-and-drop editor and templates for creating emails quickly and easily Provides valuable insights about your emails, such as open rates, click-through rates, and subscriber engagement. Which can help you optimize your campaigns for bet...
Top-performing social posts get included in our monthly email newsletter published through MailChimp and then added to our WordPress website as a blog post." Tips from the pros for using content marketing tools Finding the tools that best suit your needs and give you the most mileage is ...