I set out on a mission to make each strategy a step-by-step implementation guide that any person with any level of online marketing experience could follow and implement. Doing this will differentiates your post and provides maximum value to your readers. Heck, it’ll even get you a few pa...
For example, if you're doing 'Your Money or Your Life' pages (YMYL), you do want to look for people who are willing to put their name behind it, and maybe link to the other places they've been cited. You want them to have built a personal brand for themselves and to be trusted...
A second personalization strategy is to let the channel dictate the content. Audiences have many ways to interact with your brand. There are your owned media like your website and email; then there are the third-party channels like social media and anything else that you don’t have direct ...
creation, and sharing of content, your SEO-focused team will collaborate with other internal teams. For example, you might work with the design/UX team to create illustrations; the content strategy team to ensure the content being created ...
Once they’ve progressed to the decision stage, the buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available vendors, make a short list, and ultimately make a final purchase decision. An example of a search inquiry a prospect would...
sets the tone with a no-holds-barred title:Mental Health: Generation Burnt-the-F-Out. The teaser copy doubles down by posing a refreshingly forthright (and valid) question: “Is wellness woven into your digital transformation strategy? Or did you deploy a self-help app and call it a day?
Browse Chief Content Officer, for and about content and marketing leaders Rose-Colored Glasses Weekly insight and inspiration from CMI Strategy Advisor Robert Rose CMI Weekly Our take on what's new and what matters in content and marketing Download E-Book Resources E-Books and Templates Download...
We’ve seen larger content programs have multiple editors, each of whom is focused on a separate aspect of the content marketing strategy. For example, one content manager is responsible for increasing blog traffic and ancillary metrics such as brand mentions, awareness, and backlinks. ...
Setting out on your writing journey with nothing more than a vague idea of where you want to go can be a fun way to write a short story or explore a new idea. But if you want your content marketing strategy to connect with readers and help you reach your goals, planning is the way...
Finally, it’s time to take all of this information, including what your personal brand is, and create a strategy and start building out your content. For more information on that process, check out my other resource where I break down how to create affiliate marketing reels, shorts, and ...