For example, if your article targeting “influencer marketing tools” focuses heavily on explaining what these tools are, you may need to change your post’s structure. Also keep in mind that what ranks best can change over time. So, make it a habit to regularly review the search intent of...
Our editors review each piece of content we make, and if they find a single little mistake or something confusing, then it should be fixed immediately. Being a copywriter in our agency is one of the hardest things I know. We hold weekly meetings in our office where we discuss...
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For example, if your goal is related to increasing brand awareness, a relevant KPI would be daily sessions for your website. And you can review your website analytics regularly to see if you’re reaching a number that aligns with your specific goal. Here are some tips for defining goals a...
Review personas and goals. You may need different types of content for different personas and goals. Take a careful look at your end goals and the actions you want each persona to take. Then, work backward to choose the right kind of content for each goal and user. For example, say you...
The way you edit your (or others') work is a very subjective process. You may want to edit as you go, or you might wait a few days and review the work with fresh eyes. You might care a great deal about grammar, or you might aim for a more colloquial piece. ...
While ChatGPT’s response will still need manual review, these prompts cut down the time it can take to manually comb through reviews and analyze customer feedback. Use AI to nail your brand voice Having a consistent brand voice is crucial for building trust with your readers. Staying true ...
If someone reads your review, clicks your affiliate link, and makes a purchase, you’ll get some commission. Example: 25 Bluehost Reviews: An Honest Compilation of Real Bluehost Reviews (ryrob.com) 4. Case Studies Case studies are a really strong type of content for any business (or ...
A passionate entrepreneur, Colleen has led Content Science in developiing the content-intelligence software ContentWRX, publishing the online magazine Content Science Review, and offering certifications through their online Content Science Academy. She has earned recognition as a top instructor on LinkedIn...
Member Checking and Peer Review: Validate your results by obtaining feedback from participants (member checking) and fellow researchers (peer review). Addressing Researcher Bias: To reduce bias, be conscious of your own assumptions, make transparent decisions, and consider your influence throughout the...