See all our content and marketing insights, tips, and advice (updated every weekday) For Content Leaders Browse Chief Content Officer, for and about content and marketing leaders Rose-Colored Glasses Weekly insight and inspiration from CMI Strategy Advisor Robert Rose CMI Weekly Our take on what...
An important element of any social media marketing strategy is knowing when to post. You might have great content, but you need to post it at the right time in order for it to have the best possible impact. Let’s say you create a beautiful social media post and publish it while 90% ...
Despite all the marketing power social media marketing has, a major challenge it faces is how to create meaningful content that ignites a spark with audiences. The purpose of this research is to examine in what way brands can produce compelling social media content to engage and connect with ...
Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets. To do this, you can: Check Google Analytics as ...
Here’s how to build a social media content strategy in eight steps: 1. Set Clear Social Media Goals Social media goals need to align with your broader business and marketing objectives. And clearly illustrate how your social media activities will contribute to them. For example, some common ...
Strategizing Social Media Content Effectively The key parts of your strategy are your goals. Your content marketing efforts should have clear objectives that align with your broader marketing goals. By setting goals and observing your target audience’s online behavior and preferences, you can create ...
Keep in mind: While Facebook and Instagram stand as the world’s biggest social media platforms in 2021, TikTok is very much on the rise. Below you’ll find insights about the platform, and you can check out our guideherefor tips as you build out your TikTok content marketing strategy. ...
Social media and content marketing are critical components of any marketing strategy that you must align. The rise of social media has led to companies developing all kinds of content to fill these channels and increase revenue. So, if you want to maximise your marketing efforts, you must ensur...
Unlike the insightful idiom, ‘you can’t have your cake and eat it, too’, with good planning you can have your cake and eat it, too, when it comes to social media and content marketing strategy. You can serve up slices of virtual cake – or cupcakes – that keep on...
SEO. Social media. Websites. Blogs. Developing an effectivecontent marketing strategycan feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like ...