Often has words such as near me, reviews, best or versus (vs). User intent Sample search entries / Keywords Transactional Hire a content marketing services provider Informational How to learn copywriting for SEO? Navigational Thrive copywriting tips Commercial Content writing agency near me You can...
Marketing has become ever more efficient in maintaining and tweaking the existing engines and has lost sight of doing new things. The current risk of generative AI is that it’s yet another pressure point for marketers to prove to senior leadership that they can become even more efficient and ...
Makes me think that some videos should be recorded twice: 1. To be put on the intended site (assuming you are not using Flowplayer) 2. Videos meant only for YouTube content marketing And you would need to put a slight twist in the message, just in case the same person caught both. A...
We are habitually looking for product reviews, expert advice, and how-to’s to get knowledge about anything we need to buy. The internet has been keeping the users informed since the invention of the World Wide Web in 1990, though the access parameters were not as vast. After remarkable in...
Feed your primary keyword in the search bar, for instance, “salon services near me.” Click on the “Get Ideas” button, and there will be a range of keywords relevant to your search query. Moreover, you can also conduct surveys or interviews with this tool and identify the transactional...
Product comparisons have similar benefits to product reviews, but they’re a tried and true digital marketing form of content that’s structured to compare two similar products, software tools, or services. The most effective product comparisons tend to compare different aspects of each product or ...
Whether Google decides to show your title tag or display one of their own, consider giving users a reason to click on you instead of the other results. Highlighting your company’s unique selling propositions throughout your copy (“free shipping”, “best prices”, “5 star reviews”) can...
Finding yourself in charge of content marketing can be challenging, whether you have previously gone down this path before or are brand new to the role. Trust me, we have all been there and had to find our way. Because of this, I am sharing what I’ve learned about creating a ...
services to a fresh customer base, foster creative and innovative content, and generate buzz. Moreover, brand collaborations can leverage each other’s strengths, whether that’s expertise, resources, or a shared ethos, ultimately increasing the likelihood of a successful and memorable marketing ...
Commercial: The user is interested in a product or service but wants additional information. They're most likely looking for reviews and comparisons. For example, "Best laptops," "Mac vs. PC," or "Best lawn service near me." Transactional: The user wants to make a purchase (conversion)....