Understanding of Content Distribution Channels: Knowing where your audience spends time online— whether that’s LinkedIn, Instagram, or email newsletters — is key to effective content delivery. Knowledge of Marketing Automation Tools: Proficiency in tools such as MailChimp or Marketo can streamline pr...
LinkedIn is ideal for B2B companies. Content marketing can be your secret weapon, especially if you are chasing upper management. LinkedIn members love industry trends and analytics. Combine this data with an eye-catching headline to get it picked up by Groups, Influencers, and The Pulse Network...
B2C Vs B2B Content Marketing Conversely, B2B content marketers typically make greater use of LinkedIn, long-form collateral, account-based strategies and niche audience development. Sales cycles can take months or years, and customers may have million-dollar requests for proposals (RFPs). LEARN ...
LinkedIn Profile URL: Twitter Website, blog or portfolio: Desired salary* In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!* 150 Why do you want to work at Hello Innovation?* ...
Dropbox created an eBook titledCreate Better Work Together,which not only promoted Dropbox’s solutions for businesses but also shared processes and tools for businesses to streamline their work. LinkedIn also created aLinkedIn Content Marketing Tactical PlaneBook to help businesses use LinkedIn’s too...
With so many content marketing manager job descriptions active onLinkedInand online job sites, you might be wondering how you can make yours stand out. How can you craft a description that will both grab the attention of high-potential applicants and ensure the person you hire truly has the ...
6. “Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.” Amanda Maksymiw, Senior Content Marketing Manager, Lattice Engin...
Simply put, content marketing is a way of getting to know the company, building a relationship of trust and subsequently eliciting a business relationship. It functions as the informative bridge between the business and consumer and should therefore be part of all business strategies that focus on...
Write regular posts and news updates for LinkedIn, articles for our website, occasional brochure and website text, etc. Revise based on feedback from the Content Marketing Manager and stakeholders. Occasional proofreading of internal documents and content produced by third-party support. ...
The Content Marketing Institute teaches brands how to attract and retain customers through compelling, multichannel storytelling. Learn about our amazing team a.k.a. Team Orange.