First, watch who you are comparing yourself with. Your marketing budget is likely to be much smaller than top dogs in your niche. Instead of picking a fight with them right off the bat, aim to surpass companies that are just one or two levels above your weight category. Secondly, be sur...
Content marketing in 2023 will be shaped by two trends: the growth of AI and the emergence of behavioral science. AI will crunch reams of data to quickly determine who to target and where/when to find them. Behavioral science will help create content in a brain-receptive way, increasing eng...
They’re highly linkable. OurContent Marketing Trends Reportfound that link building has become more of a priority than it was a year ago, with the number of respondents saying they will not prioritize link building dropping from 14.7% in 2023 to 5.5% in 2024. Journalists, bloggers, and othe...
They want to feel in control and make their own decisions.This behavior means that companies need to provide people with valuable content to build trust instead of marketing hype.Content marketing has been a growing trend for several years, and it's not going away. Following are the major ...
Grab your audience's attention with show-stopping media: articles, podcasts, video, and more. Learn how to build a content marketing strategy based on what the top marketers are doing in 2023. Content marketing definition Content marketing is a strategic marketing approach focused on creating and...
others are more wary, and rightly so. We’re already seeing the effects AI is having on content marketing, but not all of them are good. This blog explores what impactAI is having on contentmarketing in 2023 and how you can make the best use of technology in your content creation ...
Content marketing is the foundation for most marketing campaigns. From SEO to search, social media posts to paid adverts, they are all supported by great content. It makes perfect sense for marketers to invest time and money into creating engaging conten
Want to improve the effectiveness of your content marketing efforts? Discover the best content marketing tools to help you achieve your goals.
If you haven’t started a content marketing strategy for your business, you’re late to the party. This may not be news to you, but you might wonder, “Can I still jump in? Or did I miss the boat?” Valid questions. Here’s the deal: The digital world is constantly evolving. ...
If you’re running content marketing campaigns day in and day out, it can be difficult to consistently generate new ideas and keep the momentum going. That’s why we’ve written this article. From blogging and social media to video and visual marketing, we’ve got a great collection of B2...