Unfortunately, not every management team is on board with content marketing right away. For example, some startups have limited resources or C-level executives may be biased toward marketing channels, e.g., paid advertising, that produce “faster” results. So if your boss or manager doesn’t...
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Marketing is often spoken about in relation topsychologyandphilosophy. The process of carving out a strategy for your tech product is one such amazing journey of self-discovery through a series of chill talks over coffee. The human mind is complicated and a brand is an image of that mind. ...
When you’re at the helm of a startup, each decision you make carries weight, especially when resources are scant. Traditional marketing methods like paid advertising can devour budgets quickly, often without the sustained impact you might hope for. That’s where content marketing can be an eff...
Five Important Aspects of Content Marketing for StartupsAsif Anwar
The last thing you want to do in this situation is waste time on marketing activities that end up not bringing you any benefit. This is part of the reason why content marketing should be a major part of marketing strategy for most startups, as it offers a higher ROI than other type...
Today I am going to simplify this task for you by discussing 4 startups with successful content marketing strategies. I will break down their strategies and techniques so that you can implement them to promote your startup… Would you like to read this post later? Then you must download the...
but show little to no data or case studies that back up what they say and prove that their strategies work. It’s also common for them to put up badges about having “award winning” digital marketing services, quotes from past clients, or random stats like “we grew X company’s organi...
10. Directive – Best for Performance Marketing for Tech Companies CEO Garrett Mehrguth founded Directive when he was just 21, focusing on SEO. Today it works with some of the world’s most prominent tech companies, helping them become more discoverable in a dynamic and often challenging industr...
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