Content marketing is a type of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various forms of content, from long-form guides to short videos.
For example, you could focus on social media platforms like TikTok or LinkedIn,SEO,influencer marketing, community building, and more. Here is the full list of channels that are especially popular among small business marketers: 8. Build Your Content Calendar By now, you should know what kind ...
This step-by-step guide teaches you how to build a content marketing strategy for your business. Content9 min read What Is the Future of SEO in 2025? 9 Critical SEO Trends to Know Curious about the future of SEO? Discover 9 essential trends that will define the next era of SEO and AI...
Using the right content marketing platform can help you supercharge your strategy. Here are our picks for content marketing tools in 2025
While B2C marketers were also more confident than B2B in 2024, the gap in confidence levels between them widened YoY. This speaks to the challenging nature of B2B content marketing. Having a more niche audience means reach can be a challenge, and expectations for thought leadership and E-E-A...
3% of B2B content marketers say their strategy is extremely effective, 26% report it being very effective, and 58% say their strategy is moderately effective, adding up to 87% (nearly 9 in 10) content marketers agreeing that content marketing is an effective strategy for their businesses. 8....
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Content marketing in 2025 is all about videos, especially short-form ones. According to HubSpot, short-form video is now the number one content marketing format for marketers and the one that delivers the highest return on investment (ROI). Why short-form videos? They’re easy to watch ...
Marketing Assets HosfordGroup offers a full range of marketing content: white papers, blogs, research reports, webinars, events, presentations, live and virtual events, videos, articles, and much more. Sales Enablement Marketing needs sales enablement collateral to aid reps in accelerating leads ...
to nurture leads and drive more sales from digital marketing. During a global 2022 survey of consumers who purchased something online in the past six months, 62% stated that a brand would lose their loyalty if it delivered a non-personalized experience. This is no secret to marketers who have...