What we realized is that there are a lot of content marketing definitions out there, but not a lot of useful ones for practitioners and content marketers. So, here’s a number of content marketing definitions depending on your need. Enjoy, and feel free to define content marketing yourself a...
Email isn’t their only inbox, but it is their most crowded inbox. Their other inbox is far less crowded: the US Postal Service mailbox. A lot of marketers who complain that “it’s so hard to break through the noise” have never tried less noisy channels. Send something physicaland yo...
Recent data indicates many marketers are dissatisfied with content marketing.In a previous post, I presented data that suggests why content marketing is in a hype cycle and the factors that drive effectiveness. In this post, I will provide seven reasons why your content marketing may be ineffectiv...
How does content marketing support the bottom line and customers’ needs?Wouldn’t it be great if your customers looked forward to receiving your marketing? What if when they received it (whether through print, email, social channels, your blog, or website), they spent time engaging with it...
Another type of tool that is helpful when measuring content marketing is a customer relationship management (CRM) tool. Almost 40 percent of marketers cite the importance of this tool. CRM software can help track individual customer engagements. You can group customers based on the interactions they...
B2C Vs B2B Content Marketing Conversely, B2B content marketers typically make greater use of LinkedIn, long-form collateral, account-based strategies and niche audience development. Sales cycles can take months or years, and customers may have million-dollar requests for proposals (RFPs). ...
We tested this possibility by comparing responses from HubSpot customers to non-customers. As you can see in the below chart, there’s little variance between the two groups. In fact, nearly half of marketers whodon’tuse HubSpot believe content is a subset of inbound marketing – that’s...
3. 14% of marketers say content marketing had the largest return on investment in 2023 In HubSpot’s latest report on the state of marketing, they asked marketers about the marketing channels that had the greatest return on investment (ROI) for them in 2023. ...
Purpose – This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content ...
69% of marketers say branded content is superior to both direct mail and public relations. These examples are only the tip of the iceberg when it comes to studies that prove the effectiveness of content marketing.Here you can find more statisticsthat support its worth. ...