While we’ve seen unbranded content marketing endeavors before (i.e.,L’Oreal’s Makeup.com), it’s typically a move done by brands that a) are trying to disassociate from a negative brand perception, b) are trying to repair trust issues with customers, or c) have a house of brands ...
Today, big brands dominate the web, and social media platforms have supplanted traditional advertising methods. It’s virtually impossible to succeed as a B2C or B2B enterprise without leveraging content marketing in its modern form.B2C Vs B2B Content Marketing Conversely, B2B content marketers typical...
Archive of blog posts about Content Marketing from Masterful Marketing written specifically to help small businesses create better marketing.
Marketing 8 Budget-Friendly AI Tools to Boost Your Marketing The utilization of AI for marketing has only grown, but many small businesses may wonder how to afford it. Fortunately, there's a wealth of AI options available that can enhance marketing efforts and improve efficiency without significan...
Content marketing is a type of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various forms of content, from long-form guides to short videos.
Historically, YouTube has primarily been a platform for longer videos, but they’re looking to compete with their new Shorts product. These platforms also sell advertising to brands who want to pay to circulate their video content. Social media content marketing While many companies see social ...
Influencer marketinghas been a source of great results for brands. That social proof is so critical for buyers. They rely on it much more than any other influencing factors. In fact, Nielsen found that 92% of buyers trust an individual recommendation over the brand. ...
We take the guesswork out of content marketing by helping brands find out where their customers spend time, creating award-winning content marketing campaigns that span both digital and print, and turning our clients into industry-leading influencers and thought leaders. Sound interesting? Shoot us ...
The ability to give infographics lasting association to your brand while also providing streamlined value to the customer makes them a great content marketing strategy. Conclusion Content marketing is one of the most popular marketing strategies for online brands because it provides them deep-rooted cre...
Content marketing is a marketing approach in which brands reach their potential customers online with relevant, timely, impactful, and useful content. It is the exact opposite of salesy, product-led content. Content marketing, practiced by 91% of busines