10:15 - 10:45 am - Session 1: Content Marketing: Four Steps for Getting Your Boss' Buy in 10:45 - 11:00 am - Networking Break 11:00 - 11:30 am - Session 2: Blogging, Social Media, Email - The Content Marketing Trifecta 11:30 - 12:00 pm - Session 3: How to Turn Your Ma...
Quiz Time: Content Marketing Crash Course by Peter Devereaux Developing content marketing assets to influence audiences over time, capture the attention of the search ... Prove Content Marketing's ROI with These Seven Solutions by Amberly Dressler How well is the content your company is produ...
Part II offers a content marketing crash course, covering multitasks, the 4-day content creation system, and targeted content. Wilson highlights how your content strategy should evolve over time and how to create successful B2B or B2C content by taking a magazine publisher approach. Finally, par...
28.One project that really opened my eyes and helped me in how I approach content marketing projects isCompletely Londonby one of London’s leading estate agencies Kinleigh Folkard & Hayward. At the beginning of the worst real-estate crisis in our memory, in 2009, the agency wanted a commun...
Ahrefs is another place you can turn to find tips for content marketing consultants. Their free course isn't as thorough or detailed as Hubspot's, but theContent Marketing Courseis still a helpful and free tool to add to your toolbox. If you have some time to spare, shore up your know...
A Crash Course in Marketing With Stories Stories are easily the most powerful tool in the content marketer’s arsenal. People love good stories. Stories communicate complex ideas simply. And stories stick in people’s minds. But if you don’t know how to write a good story, then they won...
On Friday I’ll be giving a presentation on Content Marketing Optimization as part of MarketingProfs University “Content Marketing Crash Course” that drills more specifically into how to develop a content optimization strategy, best practices on developing searcher personas, an editorial plan, keyword...
For freelance writers, this need creates opportunity: businesses need high-quality articles, blog posts, city pages, website content and other types of SEO-optimized written content to help build out their search engine marketing strategy. Even the best written content won’t deliver the search tr...
Whether you’re looking tocreate content calendars, marketing dashboards, or brand guideline templates, trust me when I say ClickUp has it all and more. I love using this tool because its built-in artificial intelligenceClickUp Brainlearns to write the way you do. Plus, it’s integrated thr...
A Crash Course in Google Analytics for Anyone Who’s Sick of Feeling Like an Idiot Sharing Metrics Besides measuring popularity, vanity metrics do little more on their own than boost egos. However, as part of the bigger picture of content marketing metrics, it’s important to measure the foll...