Content creation is not only about being creative and original your content should help people find your website easily. One of the most important goals of content marketing is SEO, which means that most companies spend a lot of time, money and effort on content creation and marketing as they...
Once you've used the Content Idea Matrix to determine what to say and how to say it, the next step in the content creation process is to ask “to whom” you're speaking. This means identifying your intended audience, which in turn determines how you tell your story. Melanie illustrates ...
Diving into online forums like Quora is another effective way to curate ideas for content creation. Unlike Reddit (a broader community platform), Quora is specifically designed for asking and answering questions. This makes it an excellent place to understand what people are curious about in your ...
Content Creation: The Struggle Is RealHere’s a question I’ve been asked many times: “My content is boring. What should I do?”In fact, I recently got this question through Twitter DM from a follower who really enjoyed my content:...
Content Creation Ideas for Blogs 1. Answer a Question One of the posts I write for my column,“The Creative,”addresses a question a lot of beginner content creators have — how and when to seek brand deals. Think about the questions you had when you were a beginner. Even questions from...
So just to give a better overview of my thought-process for content ideation and creation – I’ll share a brief example. Note:This is just a hypothetical content idea. Something that we can possibly work on in the future for one of our clients (my personal favorite actually), which is...
LinkedIn, Twitter and via her eZine. She’ll also be guest blogging, blogging and doing audio via an Internet radio show and her own interview series. (Whew! That’s a LOT of stuff, right?) Here’s just one week’s worth of her schedule (click the image to see a larger version):...
You have countless resources at your disposal to build blog posts, ebooks, webinars, and social media content without exerting too much time, money, or energy. In the content creation process, marketers should be editors, not writers. Your writers a...
When you make content creation Point #1 and then move on to all the rest, your chance of success do go up. Jason Parks Jason Parks is Owner of The Media Captain, a Columbus digital marketing agency focused on creative and result-driven solutions for companies of all sizes. Th...
It takes time (several months) to get your content noticed online. Consistency is the most important thing when it comes to content creation. Just start creating and promoting your content, and you’ll improve your content along the way. ...