Vertex conversionis a calculation that compensates for the change in prescription when you go from eyeglasses to contact lenses. Depending on how far a lens sits from your eye, your brain perceives it as stronger or weaker, even though the power of the lens remains the same. Th...
I like using line graphs to chart the changes over time. These can start by collecting your metric baselines in a weekly or monthly marketing report. As you are processing the performance data, make sure you always compare apples to apples. For example, know the difference between hard ...
Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have to leave...
Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have to leave...