Consumer culture theory (CCT) views identity project as a process and a practice through and by which consumers' cultural bricolage of the self is embodied and enacted in negotiation with the hegemonic market influences, such as globalization, brands, and gendered consumption environment (Arnould and...
J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868–882. Article Google Scholar Aßländer, M. S. (2011). Unternehmerische Verantwortung und die Rolle der Konsumenten. In L. Heidbrink, I. Schmidt, & B. Ahaus (Eds.), ...
Adopting the Consumer Culture Theory - CCT as a basis for the discussions, this theoretical essay aims to present discursive French Semiotics as a theoretical-methodological alternative for the study of the role of technology consumption in the process of consumer identity construction. The proposal is...
(2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research. 31 (1). Oxford University Press. P. 868-882. Bellenger, D. N., Korgaonkar P. K. (1980). Profiling the Recreational Shopper. Journal of Retailing. 56 (3). P. 77-92. Bruhn, M., Had...
Consumer Culture Theory (CCT): Twenty Years of Research. J. Consum. Res. 2005, 31, 868–882. [CrossRef] 41. Chatzidakis, A.; Lee, M.S.W. Anti-Consumption as the Study of Reasons against. J. Macromark. 2013, 33, 190–203. [CrossRef] 42. Autio, M.; Heiskanen, E.; ...
Self-determination theory (SDT) focuses on human motivation and understands the factors that help to drive behavior. Edward Deci and Richard Ryan gave the concept of SDT theory, which states that Individuals have natural psychological needs that create intrinsic drive, personal well-being, and optima...
In particular, prior consumer culture theory (CCT) research has not taken into account the spatial processes through which consumers enact, perform and further develop their tastes in the market place. More significantly, little empirical ... A Skandalis 被引量: 0发表: 2016年 ...
, Consumer culture theory Vol. 15 (Research in consumer behavior series) -- CCT conference 2013, Tucson, AZ, Emerald, Bingley, UK, pp. 185-208.CATULLI, M., LINDLEY, J. K., REED, N. B., GREEN, A., HYSENI, H. & KIRI, S. 2013. What is Mine is NOT Yours: Further insight ...
Meaning is a fundamental aspect of symbolic consumption and lies at the heart of consumer culture theory (CCT). Although consumption meanings are considered dynamic, heterogeneous, and contextual, meaning itself is considered an inherent aspect of consumer culture and a constitutive force of consumer ...
Marketing TheoryBajde, Domen, (2013) "Consumer Culture Theory (re) visits Actor-Network Theory: Flattening Consumption Studies," Marketing Theory 13 (2), 227-242.Bajde, Domen (2013), "Consumer culture theory (re)visits actor- network theory: Flattening consumption studies," Marketing Theory, ...