Consumers want to browse online and buy in-store and retailers who provide them with a seamless shopping experience— whether they are shopping in a store, online or through a mobile device—will win their loyalty and gain a competitive advantage that drives sales, according to Accenture. Based...
61% want seamless communication across sales channels, with data following them across the purchase journey. What it means:Brands need to provide consumers with a consistent experience no matter where they’re shopping. This is wheretechnologylike customer relationship management (CRM) platforms orcusto...
Almost three-quarters (73%) of consumer respondents agree that how they shop in stores has changed significantly in the past three years. When shopping in a store, 68% want to get in and out as soon as possible. Close to nine in 10 (87%) consumer respondents want the same kind of ac...
‘Zero consumers’: What they want and why it matters October 18, 2023 | Article Resil Das Surbhi Kalia Dymfke Kuijpers In light of the modern-day consumer’s shopping behaviors and spending habits, retailers and consumer goods manufacturers in Asia would do well to question—or perhaps ev...
Shopping everywhere and all at once The majority of consumers now use at least three channels for each purchase journey. And while 75 percent of consumers want a seamless omnichannel experience, only 25 percent are satisfied with the experience that retailers provide. Omnichannel excellence is espec...
the majority of luxury consumers (64%) prefer to shop online for the holidays, especially millennial respondents (70%). But when shopping for home décor and fine jewelry, luxury consumers prefer to shop in person, underscoring the importance of a seamless cross-channel experience, the report sa...
Despite the popularity of online shopping, physical stores aren’t going anywhere. As long as retailers keep the experience easy and seamless, consumers will keep shopping in-store. Nearly all (97 percent) of consumers agree there is a need to go into a physical store to purchase items and ...
62% of Mobile Shoppers Want Product Pictures Nielsen recently conducted a survey among 3,700 mobile device owners who had used their smartphone or tablet for mobile shopping, paying, or banking in the prior 30 days. The research reviewed the shopping habits of both mobile phone users and smartp...
In the past, traditional retailing talked more about people, goods and markets. People look at the inside is shopping guide, goods, stores, how to display my area, how should be put. Today, people may really want to become consumers. ...
(ESG) goals, partly driven by regulation, investor expectations, and consumer demand.17That said, while consumers in South Africa care about sustainable options, they don’t want to (and sometimes can’t afford to) increase their spend on them. For example, 46 percent of cons...