The present paper has empirically investigated two objectives: first, tofind out the major factors that affect consumer perception towards different brands of car and second to develop a model framework for various decision areas of consumers while purchasing a car. The study is mainly primary data...
Benefits Sought: This type of segmentation delves into understanding what specific benefits or features customers prioritize when making purchasing decisions. For example, when customers buy toothpaste, they may prioritize features like whitening, sensitivity, flavor, or price, shedding light on what motiv...
Starbucks (SBUX) has announced a major leadership shakeup, with Brian Niccol, the current CEO of Chipotle (CMG), set to take over as chairman and chief executive officer in September 2024, replacing Laxman Narasimhan who is stepping down effective immediately. Brian Niccol Joins Starbucks Brian Ni...
Consumer subsidies can lower the cost and risk of purchasing a car, which can increase consumer acceptance of NEVs and promote the development of the NEV industry. Luo et al. [25] suggested that the government can implement effective price discount programs, such as discount rates and subsidy ...
Recommendations Vehicle purchase intent (VPI) index Explore the latest vehicle purchasing and demand trends Mobility in the eye of the storm We examine consumers' vehicle purchase intent against a backdrop of challenges, ranging from pandemic-driven shortages to rising commodity prices....
at the consumption patterns of FinTech borrowers, Di Maggio and Yao (2021) find that the financial health of FinTech borrowers have shown signs of improvement during the early days of securing their loans but borrowers then start to increase their spending in purchasing a car or luxury goods....
Consumer finance plays a crucial role in our daily lives as it provides individuals with the means to afford their immediate needs and aspirations. Whether it is purchasing a new car, buying a home, funding education, or managing unexpected expenses, consumer finance is the backbone that enables...
The customer who faced this issue is Sameer Varma who bought a brand new Kia Seltos SUV. After purchasing the SUV, the customer noticed that the SUV started showing rust on some of the panels. The rust was visible on the chrome parts of the SUV. The customer who bought this SUV new wa...
t so long ago that there was no internet, Google, or social media. So, that meant that dealerships sourced their new stock by owners turning up at their site and asking if you’d like to buy their car or offering it in part exchange. Then there was also the option of purchasing new...
After purchasing a simple table lamp from the new Sainsbury's store at Southport. I returned home, plugged it in and it would not switch on. When I returned to exchange it, I asked for it to be plugged in to confirm it worked. However the customer “care”? assistant told me it was...