The transtheoretical model of behavior change is an integrative theory that assesses an individual's readiness to act on a new behavior. It posits that individuals move through 6 stages of change: pre-contemplation, contemplation, preparation, action, and maintenance. Individuals in the pre-...
As the yogurt business opportunity continues to expand, many products with health claims have emerged in the market, making consumer decisions on choosing healthy foods difficult, seriously compromising consumer health and rights, and making many consumers skeptical of industry claims, leading to demands...
In the marketing literature, customer education is described as "a process including a number of educational activities aimed at improving the consumers' ability (i.e., attitudes, knowledge or skills) to better purchase, use and appreciate goods and services as well as protect their rights and ...