Consumer expectations are being set every day by technology companies, which have deep pockets and thrive in an environment of constant, fast-paced change. CPG companies need to rethink their investment allocation, moving money upstream on the purchasing pathway to reach consumers where they are ...
One way to thrive – whether or not a particular retail segment moves online – is to produce outstanding products and ensure they are available anytime, anywhere. Fashion giants have done this by getting new styles to stores, and reacting to customer trends faster than the competition – ...