Understanding consumer reaction to stockouts is a key step in measuring the cost of a stockout, which remains one of the fundamental concepts in logistics that still lacks a usable measure. Accordingly, the goal of this research is to explore how consumers react to a retail stockout. Three ...
The results suggest that consumer response to stockouts is driven in large part by two factors: the effect of a stockout on the difficulty of making a choice from the set and the degree of personal commitment to the out‐of‐stock alternative. The results show that personal commitment to ...
Studies of consumer response to stockouts typically capture intended behavior. After a stockout experience, consumers are asked what they intend to do. In contrast, this research measured both intended and actual behavior. Consumers were interviewed twice; once immediately following the stockout experie...
W. (1991). Consumer response to retail stock-outs. Journal of Retailing, 67(2), 138–147. Google Scholar Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press. Google Scholar Fitzsimons, G. J. (2000). Consumer response to stockouts. Journal...
Based on expectation disconfirmation theory, the core of the model is the notion that limited inventory availability would stimulate expected consumer competition, which in turn, causes consumers to not be as negatively impacted by stockouts. Contrary to this prediction, however, the results of this...
The overall response patterns indicate that consumers faced with a stock-out of a price promoted product only react slightly different to stock-outs of regular-priced products, in both instances, however, guided by a remarkably strong brand loyalty according to the studied responses. 展开 ...
a解决麻烦 Solves the trouble[translate] aWoensel et al. (2007) analyzed consumer behavior in the case of stock outs of perishables – bread in their case. Woensel等。 (2007年)被分析的消费者行为在易腐货物情况下-面包储蓄出口在他们的情况。[translate]...
CPFR is a key component of the ECR strategy. We facilitate collaborative planning and forecasting between supply chain partners to ensure better alignment of production and inventory with actual consumer demand. This service helps reduce stockouts, minimize excess inventory, and improve service levels....
with more than 65% of consumers trading brand preference for brand availability amid stockouts. 21 it remains unclear if consumers will emerge with new preferences or lower brand loyalty than we observed prior to covid-19, but income bifurcation will likely continue to play a critical rol...
Third, consumers may also not react to a stock-out, for example when the stock-out goes unnoticed. This can apply to stock-outs of products that do not correspond to consumers’ subjective preference (Ge et al., 2009), which can be related to e.g. esthetics (clothing style), cultural...