This is important information when building a DTC marketing strategy. After all, if you’re creating marketing messaging for the wrong audience, your strategy is going to flop. Stephen Light of mattress brandNolahsays, “A deep understanding of your target audience—their needs, wants, behaviors,...
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This mattress company offers various mattress sizes and types of pillows. They provide free shipping and returns for customers who don’t like the product. Their adept use of digital marketing makes them one of the most popular DTC companies. 3) Glossier This beauty brand is famous for its un...
Stephen Light of mattress brandNolahsays, “A deep understanding of your target audience—their needs, wants, behaviors, and more—shapes practically every other marketing decision you’ll ever make, and without it, your strategy is likely to be vague and aimless.” ...
Stephen Light, founder of DTC mattress retailer Nolah, feels that “data is king when it comes to the strongest marketing campaigns.” In his view, DTC marketing offers far more access to first-party customer data compared to working with retailers. ...
Stephen Light, founder of DTC mattress retailer Nolah, feels that “data is king when it comes to the strongest marketing campaigns.” In his view, DTC marketing offers far more access to first-party customer data compared to working with retailers. DTC brands get access to data like: Web...
Stephen Light of mattress brand Nolah says, “A deep understanding of your target audience—their needs, wants, behaviors, and more—shapes practically every other marketing decision you’ll ever make, and without it, your strategy is likely to be vague and aimless.” The problem is that too...
Stephen Light, founder of DTC mattress retailer Nolah, feels that “data is king when it comes to the strongest marketing campaigns.” In his view, DTC marketing offers far more access to first-party customer data compared to working with retailers. DTC brands get access to data like: Web...
Stephen Light, founder of DTC mattress retailer Nolah, feels that “data is king when it comes to the strongest marketing campaigns.” In his view, DTC marketing offers far more access to first-party customer data compared to working with retailers. DTC brands get access to data like: Web...