Wooden floorings were preferred to laminate alternatives. University students placed a higher emphasis on ecolabelling, whereas DIY customers focused mainly on the type of flooring. Floor type was a more important attribute for living room applications than for the kitchen, and price was a more ...
Marketing laminate flooring to the consumer.Tarver, Rob
Alloc sets its sites on being the laminate flooring leader: unveils new consumer and customer web sites at www.alloc.com.(Case Study)(Advertisement)Steelman, Irene