Whereas seven years ago, Chinese executives might have looked to the West for best practice, now it is the West making the study visits. Integrated supplier, retailer, and payment ecosystems, driven by artificial intelligence and machine learning, may well represent the future for us all. Our ...
While such scent-enabled adverts currently have more of a novelty value than anything else, the real potential for growth in this area may come from scent-enabled ads that engage the consumer’s other senses as well. Let me illustrate with a couple of striking examples: According to reports,...