A do-it-yourself PR matchmaker, Consumer Product Events was created by a 30-year CPG product launch publicist who felt an open-source experience could help others gain the value of opinion themselves.
Media concentration and consumer product prices. Economic Inquiry 44 (1), 128-141.Dukes AJ. Media concentration and consumer product prices [J]. Economic Inquiry, 2006, 44(1): 128-141.Dukes, A. 2006. Media Concentration and Consumer Product Prices. Economic Inquiry, 44, 1, 128-141....
market characteristics, product lifecycle and other marketing strategies. However, the promotion activities of consumer goods should be systematically developed from the aspects of building terminal sales atmosphere, notification of media publicity, theme design of sales promotion, ...
Reynolds Consumer Products, the creator of Hefty® Ultra Strong™ trash bags, today announced that Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags have been recognized as one of the 2022 New Product Pacesetters™ of 2022. The 28th annual report, published by Circana,...
How much do national elections and international sporting events, like the Olympics and World Cup impact media usage in even years? What other key growth drivers and challenges will influence uneven outlooks for consumer media usage of the largest and fastest-growing platforms and channels going for...
Thanks to social media, online forums, and other digital media, customers have more ways than ever to speak their minds. They’re increasingly willing to share their thoughts with others, be it their opinions about a brand or company or their need for a product or service. When companiesunde...
Product. The features, quality, design, and packaging of the product. Price. How much the product costs, including discounts or promotions. Place. Where the product is available (online, in-store). Promotion. Advertising, social media, and all forms of direct marketing meant to inform the c...
This article addresses the legitimation of taste in cultural fields by examining the role of generational dynamics in the field of fine wine. In the last decade, ‘natural’ wine has become an increasingly influential category in the fine wine field. The article explores how legitimating media in...
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Social media isn’t just a place to discover trending products; it’s becoming the entire shopping experience. Platforms like Instagram and TikTok are integrating more seamless, native shopping features, allowing users to shop directly from posts and videos, and even livestream events. As many as...