Brisbane, Australia: Advancing Theory, Maintaining Relevance. Google Scholar Campbell, M., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal of Consumer Research, 30(2), 292–304. Article Google Scholar Carpenter, G. S., Glazer, R., & Nakamoto, K. ...
All fieldsTitleAbstractKeywordsAuthorsAffiliationsDoiFull TextReferences Open AccessReview by Nnaemeka V. Emodi 1,*, Udochukwu B. Akuru 2, Michael O. Dioha 3, Patrick Adoba 4, Remeredzai J. Kuhudzai 5and Olusola Bamisile 6 1 UQ Business School, University of Queensland, Brisbane, QLD 4072...