Serving businesses of every scale, from emerging agencies to Fortune 500 companies. "The customizable dashboards are user-friendly and allow for a high degree of personalization, ensuring that users can tailor the insights to meet their specific needs. Additionally, the platform's ability to handle...
Large and long-standing consumer brands like Disney and Coca-Cola have ‘super fans’ whose lives revolve around their attachment to the brand and their collections of products or memorabilia. Then there are the disengaged customers. They might be positive, like the satisfied hardware store ...
“Imagine if Coca-Cola had a profile on every person that has purchased Diet Coke over the last 30 years. They would be able to create a new product to sell to the consumers that they’re now losing—the people that used to drink Diet Coke but aren’t drinking it anymore,”Zak Norman...
Building top-of-mind retail names such as Macy’s took ages, building monumental brands such asCoca-Colaeven longer. Beyond fancy packaging, well crafted dog-and-baby-empowered Instagram pics, VC cash-burning paid ad campaigns on Facebook and sleek websites, DTC founders are slowly figuring ou...
FIG. 6 shows a scene from a virtual activity in accordance with one aspect of the invention, in which a participant has selected to put a Coca-Cola® logo on the participant's avatar and an Adidas® poster on the participant's furniture in a virtual space. ...
From Coca-Cola, which uses data and analytics to refine their target audience, to Uber, which uses insights to improve their service efficiency, there are many other examples from market leaders who embrace a truly data-driven culture.