The long-term sustainability of e-commerce usage for improving quality of life is dependent on several factors. Presently, trust and payment methods have emerged as critical factors influencing e-commerce adoption. Consequently, this study investigates the UTAUT determinants of consumer e-commerce adopti...
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Supplementary notes The shown forecasts represent a blend of multiple input datasets from both internal (primary) and external (secondary) sources. Whereas primary data are generated via Statista's own surveys like the Global Consumer Survey, secondary input datasets are mostly sourced from internation...
which may further lead to an intention to use e-commerce platforms. The study also investigates the moderating effects of gender, age, and the frequency of e-commerce platform use on the proposed model. A total of 780
consumers' behavior toward FDAs has mainly relied on theories aligned to technology usage and acceptance (e.g.,Yeo et al., 2017). Although these theories provide insight into the technology-oriented factors that drive FDA adoption, they offer a limited understanding of intentions, usage motivations...
Moreover, the e-commerce boom has forced companies to offer their products using online platforms. Also, more and more consumers are turning price-sensitive. All these challenges have hurdled the growth of the sector. Objectives These kinds of products have the objectives that will help them ...
Brand-Oriented UGC: Brand-oriented UGC is any content related to a brand and created by a user with the purpose of sharing content with others using social media tools. Customer Trust: A belief in the given content of a social commerce organisation that enhances e-word-of-mouth and the pur...
This means that CCB seems to be more of a cognitive-oriented behavior in the COVID-19 isolation environment. In addition, recent studies have largely focused on service factors leading to CCB, while ignoring the essential role of product factors. In view of the pressing demand of consumers ...
This study investigates how drag queen imagery in advertising and mainstream consumers’ tolerance towards homosexuality (i.e., drag queens) affect their attitudes towards the advertisement and brand in the context of beauty brand advertising. Based on t
Versions Notes Abstract Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon influencer marketing theory, this study examines the mechanisms through which influencers (live streamers) promote consumers’ purchase intention in the context of live streaming e-commerce. A...