According to this model it is also possible to make a number of predictions about the behaviour of buyers in terms of the price effect, income effect and substitution effect. While these predictions are useful, questions are being raised on the assumption of rationality in the behaviour of buyer...
The international scenario and views on consumer protection in e-commerce provide impetus to discuss consumer protection in e-business in a regional context-India. The reason for this is that India has become a leading country for online consumer fraud, putting a spotlight on electronic governance ...