ModelofConsumerBehaviorCharacteristicsAffectingConsumerBehaviorTypesofBuyingDecisionBehaviorTheBuyerDecisionProcessTheBuyerDecisionProcessforNewProductsTopicOutlineConsumerbuyerbehaviorreferstothebuyingbehavioroffinalconsumers—individualsandhouseholdswhobuygoodsandservicesforpersonalconsumptionConsumermarketreferstoallofthepersonalcons...
ConsumerMarkets andConsumerBuyer Behavior 2 Schedule–BeforeMidterm 4Oct.8/9ConsumerMarketsand ConsumerBuyerBehavior Ch.5Case3 5Oct.15/16BusinessMarketsandBusiness BuyerBehavior Ch.6Case4 6Oct.22/23MarketingInformationSystemCh.4Case5 3 LearningGoals 1.Definetheconsumermarketandconstructa modelofconsumer...
ConsumerMarketsandConsumerBuyerBehavior Chapter4 Objectives •Beabletodefinetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.•Knowthefourmajorfactorsthatinfluenceconsumerbuyerbehavior.6-2 Objectives •Understandthemajortypesofbuyingdecisionbehaviorandthestagesinthebuyerdecisionprocess.•Beableto...
Chapter5ConsumerMarketsamp;ConsumerBuyerBehavior.ppt Chapter 5 Consumer Markets Consumer Buyer Behavior ;消費者購買行為–指最終的消費者包括購買商 品與服務以作為個人(或家計單位)消費的 購買行為消費者市場–所有最終消費者的組合美國消費者市場約有2億6,700萬人,一年消費數兆美元的產品和服務,可算是全世界最...
1、Consumer Markets and,Consumer Buyer Behavior,Chapter 4,6 -,2,Objectives,?,Be able to define the consumer market and,construct a simple model of consumer,buyer behavior.,?,Know the four major factors that influence,consumer buyer behavior.,6 -,3,Objectives,?,Understand the major types of ...
CHAPTER 5: CONSUMER & BUSINESS BUYER BEHAVIOR MAIN POINTS TO BE DISCUSSED:- 1. Understand the consumer market and the major factors that influence consumer buyer behavior. 2. Identify and discuss the stages in the buyer decision process.
Chapter 6 Consumer Markets and Consumer Buying Behavior objectives 1. Define the consumer market and construct a simple model of consumer buyer behavior. 2. Name the four major factors that influence consumer buyer behavior. 3. List and understand the stages in the buyer decision process. 4. Des...
02 consumer market and consumer buying behavior Consuermarket&ConsumerBuyingBehavior （4hrs）WangLi,,JIANGWei,LUXu,OliverMeyer,Aug2011 SalesMarketingII–MarketingMix Slide1of22 SCOPE Afterlearningthischapter,youshouldbeableto:•Definetheconsumermarketandconstructasimplemodelofconsumerbuyingbehavior.• ...
Consumer Buying Behavior person. Sometimes in the consumer market people are involved in a purchase decision‚ example: in planning for a family vacation the father may make the hotel reservations but others in the family may have input on the hotel choice. Therefore‚ understanding consumer ...
Chapter 5 Understanding the consumer market MARKETING STARTS WITH CUSTOMERS Chapter 7 Maslow’s Hierarchy of Needs Decisions, decisions. “Understanding Consumers” Consumer Decision Making Marketing Starts with Customers Chapter 6: Consumer Markets and Consumer Buying Behavior ...