Market researchis like turning on a light in a dark room; it shows you things you otherwise wouldn’t be able to see. For companies,consumer insights tools are worth their weight in gold, as they reveal what customers really need and want from a business. Companies that regularly collectcon...
Let’s look at examples of consumer insights that I found online using theBrand24 tool. The following posts refer to popular companies. They could easily consider these opinions while developing their products or services. These kinds of suggestions are insights we are looking for! As you can s...
"Reshaping Retail is not only a thorough and timely research project, but also a fascinating vehicle for presenting scenarios and insights regarding the evolution of retail in the coming years. Moreover it helps to clearly understand how technology and innovation will change competition paradigms, co...
To address this need, several data solutions have been developed that can integrate structured, semi-structured, or unstructured data to great precision (e.g., Alibaba, Amazon, Google, IBM, Microsoft, etc.). Such offerings can place end customer data at the forefront of insights generation and...
EDN provides the latest Consumer news, articles, and insights in the electronics industry. Visit to learn more.
In this edition ofAuthor Talks,McKinsey’s Adam Volk chats with Neil Hoyne, Google’s chief measurement strategist. In his book,Converted: The Data-Driven Way to Win Customers’ Hearts(Penguin Random House, February 2022), Hoyne distills 15 years of analyst experience into marketing...
At Ripandscam, you can get free insights on Different types of scams - more than 100+ scams with research and examples There is a list of more than 100 types of scams that are listed on our website. Each of these scam types have detailed descriptions of the strategy the scammer adopts...
Personalized In-store Experiences: Customer behavior insights help grocery stores generate dynamic vouchers at checkout for customers. These are based on customers’ purchase history, store locations, and product preferences. Loyalty-based Promotions: Stores offer custom promotions to customers based on ...
Advanced sensors combined with AIML algorithms will enable devices to track vital signs, detect anomalies, and provide proactive health insights. IoT Wearables are playing a crucial role in preventive healthcare, empowering users to monitor their well-being and make informed decisions about the...
Although these studies offer insights into the ecosystem of e-commerce in Africa, ignoring emerging issues such as trust and payment methods creates policy imbalance for practitioners and platform managers. Consequently, this study closes this gap by examining the mediating role of trust and the ...