“Understanding the nuances of consumer attitudes in new markets was a real challenge before GWI”, says Alex Wright, Head of Insights at Blis. “Almost every market will have their own independent data sources, and because you don’t always know the origins, it’s hard to account for the...
Your service has been excellent – from the speed of response to the organization of the insights and links 👏 ⭐ 🤗 – well done! The research was awesome and gave us great insight into the media behaviors of young people, which in turn helped us shape our plan. We’re super proud...
A case study of using natural language processing to extract consumer insights from tweets in American cities for public health crisesHealth communicationVaccine hesitancyNatural language processingTwitterPublic health crisisCOVID 19The COVID-19 pandemic was a "wake up" call for public health agencies....
Marketing relevant data including geographic and behavioural information are collected and can be analysed through the TrackMatriX®Insights. The scalable track & trace system is cloud-hosted and secured to authenticate products and can engage with consumers. Using these NanoMatriX services, the consume...
Case study summary • L’Oréal Make-Up genius has revolutionised the way consumers trial make-up products • 260m virtual product trials • Campaign was based on strong consumer insights which directly led to a boost in salesThe challenge...
View case study What makes Resonate unique is that it is consumer intent data with insights into the consumers motivations. VP of Marketing AAA Real feedback from real clients Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes. ...
Unlock Powerful New Insights See the world through your products’ eyes. A Digital Twin for Everything Make every item you produce intelligent and interactive with a cloud-based record of your products’ journey and interactions. Enjoy the flexibility to connect that information to physical products...
In July 2023, we conducteda case study of several different generative AI tools, specifically in the context of local search. While a lot will undoubtedly have changed since then (e.g. Google Bard is now Google Gemini), there are some insights here on how to get your business cited by ...
mobility and housing. Looking across different consumption fields can help clarify more general insights on the importance of routinization and reflexivity in reproduction and change of consumption. Our analysis is informed by practice theories, which emphasize how reproduction and change are intermingled...
The purpose of this study is to contextualise the use of the Internet for grocery shopping using an exploratory case to provide fresh insights into the 'actual' vulnerability of 'Danni' – a disabled housewife and mother. The consumer-focussed methods used here were combined multiple complementary...