Get deep insights from unstructured customer data of survey responses, social commentary, customer support communication, online reviews and call logs etc.
With an increase in the volume of consumer-curated data, marketers, and advertisers rely increasingly on Artificial Intelligence (AI) to transform this data into valuable consumer insights. AI's key building blocks, such as Natural Language Process (NLP), image recognition, speech recognition, ...
Once you have gathered high-quality data, you need to make sense of it to extract the insights and discover what it is telling you. To do this you will need a dedicated analytics team armed with the right analytical tools driven by artificial intelligence. Customer segments Dividing your audie...
The artificial intelligence-driven quant platform gathers high-quality insights with 10+ automated methodologies. Moreover, the tool features automatic analysis and reporting capabilities that help you make decisions faster. Their AI-driven video research solution inColor helps you supplement data and numbe...
The evolution continued with the rise of digital platforms,big dataand artificial intelligence (AI).With companies leveraging tools such ascustomer data platforms (CDPs)andmachine learning algorithms, they now have the power to analyze larger volumes of data in real time, predict trends and offer ...
and artificial intelligence, is propelling the advancement of retail technology. Chinese consumers exhibit strong curiosity and acceptance of new technologies, and are eager to experience the conveniences and innovations they bring, driving the continuous advancement of technology. For example, around 2015...
and its car-personalization capabilities have improved even as assembly efficiency rose by 25 percent. Meanwhile, GlaxoSmithKline’s consumer healthcare unit is using artificial intelligence (AI) platforms to generate demand forecasts for allergy and flu seasons, eye-tracking technology to understand how...
Now Consumer is Reshaping the Online Retailing Landscape The report suggests retailers should enhance omni-channel transformation and consumer insights and outreach to lead in the "Now Consumer" era. Global Powers of Luxury Goods 2020 The world’s Top 100 luxury goods companies generated aggregated...
Generative artificial intelligence (AI) is a transformative tool that holds immense potential for businesses. By leveraging generative AI, e-commerce retailers can revolutionise the way consumers explore, evaluate and ultimately decide on their purchases. Notably, only 4% of respondents say they ...
Artificial intelligence (AI) is making its way into healthcare. Consumers appear open to letting AI handle a range of routine tasks such as scheduling appointments, refilling medications and updating contact details. While one in five consumers is ready to use GenAI as a doctor’s assistant, oth...